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What's Inside Your Instagram Data Export Zip?

When you download your data from Instagram, you get a zip file with dozens of folders and JSON files — and almost none of them explain themselves. Here's what's actually inside, and which parts matter if you just want to know who unfollowed you.

The folder that matters most: connections

Everything about your followers and following lives under connections/followers_and_following/. Instagram splits this into several files:

  • followers_1.json — everyone who currently follows you, with the date they started following.
  • following.json — everyone you currently follow.
  • recently_unfollowed_profiles.json — accounts you unfollowed recently (Instagram only keeps a short window of this).
  • close_friends.json, restricted_profiles.json, blocked_profiles.json — smaller lists for those specific relationships.

There's no file called "people who unfollowed me" — Instagram doesn't track that directly. That's exactly the gap a follower-tracking tool fills: by comparing today's followers_1.json against a previous export, it can work out exactly who left.

Everything else in the zip

The rest of the export covers ads, messages, media, security, and account preferences — useful for a full data audit, but unrelated to follower tracking:

  • ads_information/ — ad interests and advertiser data Instagram holds on you.
  • messages/ — your direct message history, one folder per conversation.
  • media/ — copies of your own posts, stories, and reels.
  • security_and_login_information/ — login history and account changes.

Why the raw JSON is hard to read

Instagram's JSON isn't meant for humans — timestamps are Unix epoch seconds, usernames are nested a few levels deep, and there's no summary view anywhere in the export. Uploading the zip to a tool that parses followers_1.json and following.json for you turns those buried lists into a straight answer: who's not following you back, and who unfollowed you since your last check.